Conceived in 2005, our brand logo was created as a way for LGBTQ+ individuals to recognize each other, with a subtle nod that said "yes, I'm gay." We wanted the LGBTQ+ community to connect with a sense of shared identity, and to feel that they were not alone. Pronounced "same," this symbol transcends words, allowing us to express our truth and embrace our authentic selves without fear or judgment.

Now, beyond its representation of "same sex" sexual orientation, our logo holds a deeper meaning. It reminds us that, regardless of our sexual orientation, we are all fundamentally the same. It highlights our shared humanity, emphasizing that love knows no boundaries or labels. It invites us to celebrate our diversity while recognizing the common threads that bind us together.

Our brand is not just for LGBTQ+ individuals; it's also for our allies. By wearing our queer clothing brand, allies show their unwavering support for the LGBTQ+ community. It becomes a tangible sign of solidarity, a visual reminder that we stand together, side by side, in the fight for equality. It sparks conversations, opens minds, and inspires others to question their preconceived notions and biases.

Wear our logo with pride, knowing that you are part of something greater than yourself. Let it be a catalyst for change, and a reminder that love has the power to unite us all. Together, we can create a world where everyone, regardless of their sexual orientation or gender identity, can live authentically and without fear.

We are striving for our brand to be a beacon of pride, a symbol of empowerment, and a testament to the progress we have made as a society. It embodies the resilience and courage of those who have paved the way for LGBTQ+ rights, while inspiring the next generation to continue the journey towards full acceptance and equality.

We believe that our brand is not just representative of a logo. It is slowly becoming a movement that is picking up pace every day. Movements can change the world by changing culture and how people behave. The more authentic we are with those around us, the more it will come to be understood that we are not so different after all. We all share the same humanity, emotions, dreams, and needs, regardless of who we love.