Our LGBTQ Pride Apparel Brand Story

Same Apparel began with a simple wish: to feel seen without having to explain yourself.

In the 1990s and early 2000s, being openly LGBTQ looked very different than it does today. There were no dating apps, fewer visible communities, and far less support. For many of us, connecting with someone meant taking emotional risks, never fully knowing if it was safe to be ourselves.

As a lesbian navigating that world, I often joked with friends, “Wouldn’t it be amazing if you could just spot gay people at a glance?” I mean, your gaydar isn't always 100% on point!

That joke stayed with me, and in 2005, it became the foundation of Same Apparel.

Our logo was created as a subtle, phonetic play on the word “same,” [sām]- a quiet reference to “same sex.” A simple symbol designed to communicate identity without having to say a word. It was never meant to be loud. It was meant to be understood by those who needed it.

What started as a way to recognize one another has grown into something much bigger.

Today, the [sām] logo represents more than sexual orientation. It represents belonging. It says, “I’m part of this community but I’m also just a person, living my life like everyone else.” It reflects the truth that we all experience love, struggle, hope, and growth, no matter who we are or who we love.

Same Apparel exists to honor that shared humanity.

We believe that living honestly is an act of courage. That choosing to show up as yourself, especially when it isn’t easy, is how real change happens. That’s what we mean when we say: live your truth.

It isn’t about perfection. It’s about permission. Permission to be real. To be visible. To take up space in your own way.

By wearing our brand, you’re helping carry forward a movement rooted in understanding, connection, and mutual respect. One built not on trends, but on truth.

Thank you for being part of this journey.

With pride,

Deb
Founder, Same Apparel